True Crime viewers may teach filmmakers a lot about the genre of movies.
Our data analysis led us to identify the likely gender of the majority and that most viewers don't seek out frightening plots to get a visceral thrill. They also don't consider criminals to be heroes.
Using our data-driven market research results, we can better comprehend how our target audience perceives True Crime as a source of knowledge. They might utilize it to defend themselves or take solace in the fact that they would never find themselves in the victim's shoes. The audience sees True Crime as a self-defense course because they feel threatened.
However, there is still more to discover about that buyer persona to create the content that your strategy for creating content based on fear requires. However, it's a good beginning. For their content to impact, marketers need to know how to connect with this consumer profile and which words to employ. And they do stand out for their own reasons. Download our free study to learn more about this subject.
Why not cross-sell other content related item in your content marketing strategy?
Understanding True Crime's audience demographic may also pique the interest of brands promoting content about home security, self-defense, or anything else related to preparing better defenses against the types of villains featured in True Crime stories. These people have already shown a willingness to invest in informative content, so they are likely to invest in other content as well.
Furthermore, the majority of the audience appears eager to take charge of their lives by educating themselves. Aside from security, they may be interested in content that allows them to learn new things, have new experiences, or even gain more power. As a result, content creators who promote content or products related to health, wellness, fitness, lifestyle, and self-improvement may find a receptive audience.
