"Marketing to everyone is the same as marketing to no one."
The channels through which you communicate in your Content Marketing strategy will have a significant impact on the format of your content. As a result, use data to discover the media that your target customers are using. When and where are they most active? A strong narrative must guide your content marketing strategy, but the form and tone of the content will differ depending on the generation your content is aimed at. It's no secret that different generations prefer different types of content.
Knowing your target audience is the most important aspect of generational marketing. It is crucial for curating content that has an immediate impact. Knowing what media your demographic is using, where they are using it, when to communicate, and what to say in your content can make or break curated content. For example, if your target demographic is Baby Boomers, avoid using the word "old" in your content marketing campaign. Their sole goal is to improve their well-being, so they look for products that will help them achieve that goal.
